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Opinionated writing on getting cited by AI engines, structured data that actually pays off, Core Web Vitals nobody talks about, and the SEO work that quietly moves rankings in 2026.
12 posts · updated May 1, 2026
Block GPTBot or allow it? Allow Claude-Web but not the others? The arguments on both sides have merit. Here's how I think about it for small business sites.
Schema markup is one of the highest-ROI SEO investments and one of the most consistently botched. After auditing hundreds of implementations, the same five mistakes keep showing up.
Most small businesses I audit have at least one of these bugs. They’re silent, the site looks fine in a browser, and they’re responsible for more lost traffic than any algorithm update.
Everyone knows about LCP. CLS gets attention. INP — the metric that replaced FID in March 2024 — barely gets discussed. And it's the one most likely to fail on a modern site.
Every SEO guide tells you to write longer, more comprehensive content. After watching it backfire on enough sites, I'm convinced the advice is dated — and actively harmful for most small businesses in 2026.
I pulled 200 AI Overview citations across 40 query categories and looked for patterns. Some held up. Some collapsed under scrutiny. Here's what actually correlates with getting cited.
Move over robots.txt. The new standard for controlling how AI agents, RAG pipelines, and Large Language Models read your website is here. Learn how to implement llms.txt.
Stop relying on generic metadata. Learn the exact JSON-LD Schema objects that ChatGPT, Gemini, and Google AI Overviews actively look for when choosing which websites to cite as authoritative sources.
Is your website invisible to AI? Discover the core mechanics of Generative Engine Optimization (GEO) and learn exactly how to get your platform cited by ChatGPT, Google AI Overviews, and Perplexity.
Stop guessing why your website feels slow. This extreme technical breakdown reveals exactly how to achieve a perfect 100/100 Google Lighthouse score by mastering LCP, CLS, and INP metrics natively.
Zero-click searches now dominate the internet. Learn how to immediately audit your website's structural integrity, prevent dead ends, and capture AI recommendations without hiring an enterprise SEO agency.
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Foundational vocabulary referenced across the posts. Full glossary over here.
Every post here is shaped by what we see in audits. Run yours and find out which of the patterns above is currently hurting you.
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