Founder
Sachin Mittal
Founder, Tool SEO Kit
Sachin Mittal is the founder of Tool SEO Kit, a free suite of AI-search and SEO tools used by independent operators and small teams. He focuses on the intersection of generative search, structured data, and how small businesses can compete for AI citation alongside enterprise sites.
What I work on
Tool SEO Kit started from a simple observation: the SEO tools small businesses can actually afford were built for the pre-AI search era. Sites are now competing for citation in Google AI Overviews, ChatGPT, and Perplexity — surfaces that reward structured data, factual clarity, and crawler accessibility, not backlink budgets.
I build the kind of audit and generator tools I wish I had when I first ran into these problems: free, instant, opinionated, and explained in plain English with the fix attached.
Areas of focus
- Generative Engine Optimization (GEO) and AI citation
- Schema.org structured data for AI engines
- Core Web Vitals and page experience signals
- llms.txt and the next generation of crawler manifests
- Helpful content and E-E-A-T signals